a microsite exa…

a microsite example :

http://www.sony-asia.com/microsite/makedotbelieve/#

benefit of developing a microsite :

There are severals benefits for using a Microsite. a microsite would allow the company to list out their new item or brand separate  from their mother brands. this would allow more user to know more about their new launch item or product and on the same time they don have to change anything on their parent site.

word of mouth

: it mean to pass on an information through verbal communication. one of the example would be story telling.

hotmail

: When Hotmail launched, much of its early success was due to the virality of the sigline that it attached to every outgoing email inviting the recipient to join. One of the earliest examples of viral marketing on the internet.

What did Cindy Gordon, vice president of new media and marketing partnerships at Universal Orlando Resort, did for advertising The Wizarding World of Harry Potter? :

Gordon told just seven people about the new attraction. And those seven people told tens of thousands. Then mainstream media listened to those tens of thousands and wrote about the news in their newspaper and magazine articles, in TV and radio reports, and in blog posts. Gordon estimates that 350 million people around the world heard the news that Universal Orlando Resort was creating The Wizarding World of Harry Potter theme park.